Journal Entry 5

Wrapped up in a nice, neat package.

One of the last pieces of the puzzle for our Toy Fair presentation is something that a lot of people don't give much thought to. However, it is an essential part of the overall presentation of nearly all products on the market today. It's the packaging and you can't underestimate its importance.

You may simply throw packaging away, but even if you do, it has still served its purpose. The packaging is paramount in the sale of a toy. A good package can catch a consumer's eye and help to sway an undecided buyer. The presentation is very important.

Here at ReSaurus, we have a talented group of graphic designers who work together to create eye-catching and innovative packaging. These designers work tirelessly to create a home for each and everyone of our products. Their efforts are just as important as anything else we do here. This page is a testament to the long hours of hard work that they devoted to creating packaging concepts for our action figures and other products.

Please bear in mind that what you see here are mainly mock-ups. The final versions will be tweaked and tuned up for the most effective impact. But it's really cool to see the designs that were created to show at Toy Fair. When you see the final versions with the actual product ion figures, you will be able to look back on these early versions and see the evolution of the packaging. Not too shabby, huh?

We do a lot of action figure products. That means that we use a lot of blister cards. We've done some cool things with some of our existing product blisters. For example, take a good look at your new Speed Racer figures before your rip them open. The blister has a portion of a raised number "5" on it. It's a subtle but really cool tie-in to the Speed Racer legacy.

As long as we continue to make toys, we will always need packaging. This brief look at these designers' hard work is just a small tribute to yet another group of unsung heroes who work incredibly hard to bring you the best products possible.

This also draws to a close our coverage of the American International Toy Fair live from New York City. The event was a huge success for us here at ReSaurus. It was also really fun to have our fans along for the ride. Now we start in on Monday to get to work on even more, new cool things for you.

If you think you have seen it all from ReSaurus in 1999, you couldn't be more wrong. We want you to visit us often just to see what we're up to. We have huge plans for new products, new web site features, a brand new Collectors Club, and a few other surprises. We are dedicated to becoming the best toy company in the universe. And we have the best help on our side: YOU!

We want you to tell us what you think. What you like. What you don't like. We're all in this together. And together, we can do great things. No other toy company is going to do some of the things we have planned. Many of them are stuck in old routines that have been followed for decades. Here at ReSaurus, we don't want to do things the old way. We're going to do things the ReSaurus way.

And before this turns into too much of a ReSaurus pep rally, I'll sign off from NYC and just say it's been a blast. You guys and gals are the greatest fans. We're planning out our schedule for the rest of 1999 and we hope to make it to some of the coolest fan-based conventions and events. We hope you'll come meet us. And maybe you'll see some cool stuff too. You never know!

Back to work!